Polymarket's mindshare, measured by Kaito AI as share-of-voice in crypto Twitter's information markets narrative, recently slipped below 60% as rival Kalshi captured more social attention despite the platform posting weekly volumes above $1.9 billion. February's launch of attention markets with Kaito, allowing bets on viral trends and sentiment, initially boosted visibility alongside $20 billion valuation discussions and U.S. regulatory expansion plans. Recent fee changes have shifted activity toward institutional flows, softening retail-driven buzz, while geopolitical betting controversies create mixed signals. With the June 30 resolution fast approaching, traders are monitoring potential token generation event catalysts and app store momentum that could lift daily metrics from recent lows.